Course Descriptions: Business Studies

Accounting

ACCT 210 & ACCT 220 Introduction to Accounting I & II (6 hours)
These courses focus on the business process and examine the activities of firms from both an external, financial reporting perspective and an internal, management decision-making perspective. The fundamentals of financial and managerial accounting are integrated as opposed to keeping the areas separate. The class assignments will incorporate assignments that emphasize real world applications, including actual financial statements, to reinforce the relevance of topics to real business situations and promote student interest.

**Prerequisite(s) for all 300 level Accounting Courses: ACCT 210 & ACCT 220

ACCT 310 Financial Reporting and Analysis (3 hours)
This course emphasizes both the process of financial reporting and the analysis of financial statements. Students will learn to be good financial detectives who are able to read, use, and interpret the statements and most importantly understand GAAP regulations.

ACCT 320 Cost Accounting (3 hours)
This course provides tools for students to prepare, use and evaluate management accounting information. The course will focus on strategic decision-making, planning and control, product costing, and performance measurement and evaluation.

ACCT 330 Non-Profit and Government Accounting (3 hours)
This course is a study of the principles and practices of fund accounting as used by government, education, and other non-profit organizations.

**Prerequisite(s) for all 400 level Accounting Courses: ACCT 210; ACCT 220; ACCT 310

ACCT 410 Fundamentals of Tax Accounting (3 hours)
This course is a study of the implications of taxation for decision making and planning for individuals and firms. The course will focus on the roles of accountants and tax preparers.

ACCT 420 Accounting Information Systems (3 hours)
This course will help students to understand how information technology can be used to achieve competitive advantage, and to improve decision making, business processes, operations, and organizational design.

ACCT 430 Auditing and Professional Ethics (3 hours)
This course introduces the student to basic auditing concepts, evidence and documentation, materiality, risk assessment, statistical sampling, internal control, analytical reviews and audit reports. It also provides an understanding of the auditing environment and professional ethics.

ACCT 295 Accounting Internship (3 hours)
An on-the-job work experience where accounting knowledge obtained from classroom theory is integrated with actual practical work experiences. Internships provide students with knowledge of career opportunities in the accounting field and how one might better prepare to be a successful part of the accounting industry.

Business 

BUSN 110 Economics (3 hours)
This course is a study of the basic principles of economics and includes topics related to consumer behavior, supply and demand, market structures, money and banking, monetary and fiscal policies, inflation, unemployment, and global economic issues.

BUSN 210 Organizational Management (3 hours)
A study of the basic management functions and processes in a variety of organizations. Topics include sustaining competitive advantage, value-chain management, strategy, control, and decision-making.

BUSN 220 Business Ethics (3 hours)
A study of the ethical foundations for sound decision making in management with a focus on how managers incorporate ethical values into corporate governance and strategy to benefit all of society. A special emphasis will be placed on biblical ethics and its influence on managerial decisions.

BUSN 230 Management of Information Technology (3 hours)
A study in the successful application of IT systems within a business organization. Topics include role of IT, hardware, software, E-commerce, internet, data storage and mining, security, and system management. Pre: BUSN 210

BUSN 295 Mentoring Experience (.5 hours x 6 semesters)
This experience partners undergraduate business students with local business professionals who serve as mentors. The mentors meet regularly with students to serve as role models, coaches, and advisors helping students ponder career choices and consider how to best apply and advance their newly acquired knowledge in the pursuit of their professional and personal goals.

BUSN 310 Marketing (3 hours)
This course provides an introductory overview of management tools and decisions within the marketing function of the firm. The course places an emphasis on the processes and activities for creating, capturing, communicating, delivering and exchanging offerings that have value for consumers, clients, partners and society at large.

BUSN 320 Human Resource Management (3 hours)
A study of an organization’s effort to select, evaluate, retain and develop effective workers who demonstrate a commitment to being part of a team which accomplishes the organizational mission.

BUSN 330 Finance (3 hours)
A study of financial decision making within business organizations including financial analysis, budgeting, and capital management. Topics include financial markets, analysis of capital investment projects, financial planning tools, and resource management. Pre: Acct 210, 220

BUSN 340 Operations (3 hours)
A study of the operations area in business organizations including commercial, service, and public organizations. Topics include forecasting, scheduling, inventory planning, measurement, quality control.

BUSN 346 Organizational Finance (3 hours)
A study of the preparation, analysis, communication, and interpretation of financial information for organizational decision-makers; including church, non-profit, and for- profit organizations.

BUSN 360 International Business (3 hours)
A study of the challenges of conducting business in foreign markets. Topics address the cultural, legal, political, geographic, technological and economic forces that influence how managers make decisions about global expansion and investment. Pre: BUSN 210

BUSN 370 Personal Finance (3 hours)
A study that applies biblical principles to financial decision making through the instrument of a personal financial plan. Students will assess their existing financial status, determine life goals, and develop a personal plan for spending, investment, and risk management.

BUSN 380 Nonprofit Management (3 hours)
A study on the role of the nonprofit sector in society as well as an examination of both the theoretical and practical issues and problems faced by managers of nonprofit organizations.

BUSN 395 Internship (3 hours)
An on-the-job work experience where business knowledge obtained from classroom theory is integrated with actual practical work experiences. Internships provide students with knowledge of career opportunities and how one might better prepare to be a successful part of industry.

BUSN 410 Strategic Management (3 hours)
This course contextualizes the functions of business within a framework of strategic management that considers the direction and goals of a firm; social, political, technological, economic, and global factors; industry and market structures; and organizational strengths and weaknesses. Pre: BUSN 210

BUSN 420 Leadership (3 hours)
This course draws on various academic disciplines to introduce students to leadership theories both classical and contemporary. Discussion will focus on the relationship between one’s relationship with God and effective leadership. Special attention will also be given to theories that emphasize the role of Christian ethics in organizational leadership. Pre: BUSN 210

BUSN 440 Project Management (3 hours)
A study of the tools and processes of project management with emphasis on organizational structures and resources for successful management. Emphasis is on tools and techniques for project planning, staffing, and budgeting.

Entrepreneurship

ENTR 210 Introduction to Entrepreneurship (3 hours)
This course is a study of the process of starting a business or other organization. Students will learn about risk taking, developing a business model, writing a business plan, and acquiring the necessary human and financial resources.

ENTR 310 Workplace Innovation and Strategic Planning (3 hours)
An applied class where students work to understand cultural perspectives on innovation and creativity as well as learning to apply those perspectives through strategic and operational planning in a small business or corporate setting.

ENTR 330/PLAW 330 Business Law
A course spanning the broad realm of the most current law in the areas of contract formation, negotiable instruments, sales, leases, warranties, business organizations, creditor/debtor rights, employment discrimination, and environmental law.

ENTR 410 Managerial Economics (3 hours)
This course is an advanced treatment of Microeconomic theories as they relate to decision making for the organization. Issues such as marginal analysis, game theory, and firm behavior in a market will be explored. Prerequisite BUSN 110.

IT Management

ITMT 210 Information Technology Systems Design and Development (3 hours)
This course will provide students with an overview of hardware and software solutions that are deployed in the business environment.

ITMT 220 Introduction to Modern Analysis and Programming (3 hours)
This course will introduce students to some of the tools and techniques that are used in business analysis such as basic programming, structured query language, and Microsoft Excel.

ITMT 310 Issues in Management of Information Systems (3 hours)
An overview of current issues related to the regulatory, ethical, and societal contact points with information technology and business.

ITMT 410 Business Intelligence Tools and Application (3 hours)
A course that will give students applied experience with BI tools and theories.

Marketing

MKTG 310 Business Communication (3 hours)
An introduction to the concepts of effective oral and written communication for interpersonal exchanges, as well as for functioning in teams and in other organizational settings.

MKTG 410 Advanced Marketing (3 hours)
This course builds on the basic principles and concepts taught in the Marketing course with a focus on issues such as the selection of segments, how to allocate resources across business units, segments, and other areas of the marketing mix. The course will also address contemporary issues facing today’s marketing managers.

MKTG 420 Marketing Research (3 hours)
A study of the qualitative and quantitative methods used to design, collect, interpret, and report marketing research data. The course will explore the various types of marketing research, such as designing questionnaires, as well as the latest technological developments that make marketing research easier and more accurate.

MKTG 430/ENGL 360 Internet and Social Media Marketing (3 hours)
A study of the basic principles of marketing applied to the growing fields of internet and social media marketing. Topics covered in this course will focus on the interpretation of data on internet usage, online advertising, email marketing, social network marketing, search engine marketing, and web traffic analysis.


Sports Management

SMGT 210 Principles of Sports Management (3 hours)
A study of the expanding field of sports and recreation with a wide-ranging examination of the basic structures found within the sport industry. Students will examine applications of managerial theories, and the ways in which sport organizations interact with each other and with other organizations in society.

SMGT 310 Sports Marketing and Public Relations (3 hours)
A study of the basic marketing practices, procedures and operations of professional, college and recreational sport organizations. Students examine the ways in which sport organizations implement promotions, apply marketing research, and gain sponsorships and fund raising.

SMGT 320 Legal Issues in Sports Management (3 hours)
A study of the legal system as applied to professional and amateur sport organizations. Students will analyze legal issues, the implications of these issues, and how to limit and protect that liability of sport organizations.

SMGT 330 Sports in Society (3 hours)
A study of sport as it occurs in and is influenced by social groups, government, religion, and other organizations. Students will gain a better understanding of sport as a social phenomenon and spectacle throughout the United States and the world.

SMGT 340 Coaching and Game Management (3 hours)
A study of coaching philosophy, objectives, and style. Topics will include communication and motivational skills, teamwork, relationship building, discipline, and self-management skills. An additional focus will be placed upon the administration of sporting events and facilities.

SMGT 295 Sports Management Internship (3 hours)
An on-the-job work experience where knowledge obtained from classroom theory is integrated with actual practical work experiences. Internships provide students with knowledge of career opportunities and how one might better prepare to be a successful part of the sports management industry.